What’s Out!

Promotes and highlights arts and cultural events in Addis Ababa.

WhatsOut! covers a wide range of subjects from health issues to food and cooking tips. What’s Out! boasts the most comprehensive arts events listing and the most helpful restaurant profiles.


What’s Out! celebrates the highest circulation of any English language publication in Ethiopia with 40,000 newsletters a month.


What’s Out! is primarily read by a wide range of English readers, including tourists and the expatriate community in Ethiopia.


Currently, What’s Out! is distributed extensively around the city and is found in most major  locations, including hotels, prestigious galleries, numerous restaurants and many other popular places. The network is well built to reach our target groups as effectively as possible.

Whats Out Omni

What’s out Omni Media is an Ethiopian company that is aimed and committed in providing the best quality of work for its clients in the most effective and cost efficient ways.
What’s Out Omni media offers more ways to reach our audience than ever before. In addition to our popular arts and culture publication What’s Out which is produced and distributed to its readers every month for the past 17 years, Omni Media also reaches millions with a broad range of digital marketing solutions through Radio, TV, online and print; which are series dramas, fun and educational programs through radio and TV.
What’s Out! Omni media captivates audiences with outstanding programing and advancing advertisers the ability to meaningfully connect to local or national audiences.
What’s Out! Omni Media is a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. We have all the capabilities and the team behind it all for it.
What’s Out! Omni Media transmit information electronically, via such media radio, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise, websites, and Internet-based radio and television. What’s Out! Omni Media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing in outdoor or print media to a website. In this way, What’s Out! Omni Media utilize the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions simultaneously and cost-efficiently. Print media transmit information via physical objects, with our magazines, Each mass medium has its own content types, creative artists, technicians, and business models.

The Team

What’s Out! uses the finest writers, photographers, designers and editors both local and international.

Rahel Berhane 
Managing Director /Editor in Chief /

Rahel is best known for her success as the dynamic force behind What’s Out! Addis which is the leading English language publication in Ethiopia.  Rahel has nurtured What’s Out! Addis since its conception 17 years ago. Rahel applies herself professionally to every task and adopts a clever business minded approach to all aspects of her involvement in What’s Out! Addis. Rahel has an extensive marketing background from her experience working in the newspaper industry in Kuwait. Putting a lot of energy into each issue of What’s Out! from the design to the finished product, her greatest pleasure is holding the magazine in her hands when it comes back from the printers every month!

Seifu Abebe  
(Creative designer)
Seifu graduated in Fine Arts from A.A. University and then began working with the graphic design team at Cactus Plc. He has been honing his skills as a digital artist for a number of years, while gaining experience as a commercial graphic designer. As someone who is highly creative, Seifu seeks to merge fine arts with digital arts using the monitor as his canvas to produce imaginative and innovative work. Seifu is an integral member of the What’s Out team!

Arabella Stewart
(Senior contributor)

Arabella Stewart originally from the UK was raised in Ethiopia as a child and has been the Senior Writer for What’s Out since 2012. Arabella is passionate about social causes (she returned to Ethiopia to devise and manage two social projects) and enjoys discovering new and interesting things about Ethiopia and profiling innovative businesses and products as well as entrepreneurial and artisan Ethiopians. Arabella takes particular interest in highlighting the positive aspects of Addis Ababa with the anticipation that the magazine helps to enlighten and educate its diverse readership.


Mewded Asfaw
(Project Manager)

Even though Mewded has a Law degree background, her passion for production and media related programs led her to become involved in this sector. Mewded has gained valuable experience in the production of TV and radio programs during the past 2 years and she is now responsible for the production of What’s Out Omni medias weekly radio program and drama series.